Focus Features’ head and Lust, Caution screenwriter James Schamus was interviewed on KCRW’s The Business this afternoon and calmly and genially eviscerated every myth surrounding the NC-17 rating. A few highlights: Very few newspapers have refused ads for the movie. Television advertising and standards & practices execs are eager to work with them should Focus… Read more »
Posts Tagged: Marketing
'Lust, Caution' makes record debut
Lust, Caution smashed records in its exclusive opening weekend iat New York’s Lincoln Plaza Cinema. according to Variety: “Lust,” carrying the ultra-restrictive NC-17 rating and clocking in at 158 minutes, grossed an estimated $61,688 for Focus Features in its exclusive run at the Lincoln Plaza Cinemas. Among exclusive openings, it nabbed the best debut ever… Read more »
Front-paging NC-17
The L.A Times takes a front-page look into Lust, Caution’s attempt to remove the perceived stigma and misconceptions of the NC-17 rating. Reporter Lorenza Muñoz goes deep into the weeds with studio executives and uncovers some new misconceptions perpetuated by the executives themselves. In addition, the lingering association between NC-17 and X-rated fare can take a… Read more »
Reserved for adults
Muvico’ s Rosemont 18 outside of Chicago, is causing a bit of a buzz. The L.A. Times features it in an article about movie theaters luring back patrons with luxury, alcohol and adults-only seating. This isn’t an entirely new trend, NATO’s former magazine covered the trend of alcohol service and cinema eateries (also here) in 2005 and… Read more »
Cui bono?
Not content with simultaneous release of films in theaters, VOD and DVD, Mark Cuban’s newest idea is to release films to VOD up to three weeks before making it available to theaters. Who benefits? Cable operators, perhaps. Maybe subscribers to Cuban’s own HDNet. Who else? Oh yes – Mark Cuban. The importance of this strategy… Read more »