Nobody wants a bad economy, but movie theaters are well positioned to do well in tough economic times. In five of the seven recession years over the last four decades, box office revenues have gone up – as much as $670 million in one case. And it’s not hard to see why: Click the… Read more »
Posts Tagged: Marketing
Luxury and alcohol service at the movie theater
Village Roadshow sparked quite a bit of interest with its announcement of $35 a ticket luxury cinemas featuring restaurant and bar service. USA Today weighed in almost simultaneously with a story on alcohol service in movie theaters. The story leans heavily on the possibility of underage moviegoers being served alcohol. As part of the permitting… Read more »
Holy Hannah!
Disney’s 3D concert feature “Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour” set box office records ovewr the weekend. It’s $29.1 million bow was the highest ever for a super bowl weekend, for a 3D film and for a film opening in less than 1,000 venues. According to Variety, Disney intends to extend the… Read more »
What kind of concessions are they selling at this drive-in?
Is 3D the tail wagging the digital dog?
Prime 3D evangelist Jeffrey Katzenberg, NATO president John Fithian and Classic Cinema’s Chris Johnson talked 3D at ShowEast Tuesday. Katzenberg was enthusiastic: (T)he advent of 3-D filmmaking and exhibition also is “an opportunity for a game-changer for your business,” he told exhibitors filling a large ballroom at the Orlando Marriott World Center. But unlike digital… Read more »