Hot on the heels of Interpret LLC’s survey suggesting consumers are cutting back on moviegoing because of economic worries comes a report from the NPD Group asserting exactly the opposite. NPD’s “Entertainment Trends in America” reports that nearly 80 percent of frequent moviegoers plan to go to the theater the same amount or more often… Read more »
Posts By: Patrick Corcoran
Wired does its homework
Betsy Schiffman, writing for Wired’s Epicenter blog, does the digging that the Wall Street Journal neglected. What is surprising is that the industry isn’t showing signs of a slowdown. In fact, this may shape up to be the second consecutive record-breaking summer at the box office. To some extent, inflation helps explain the phenomenon (rising… Read more »
The Wall Street Journal fails to do its homework
The Wall Street Journal ran an article today that sets a new standard of egregious ignorance in reporting on the movie theater industry. Using as its jumping-off point a study by Interpret LLC, the article contends that people may be giving up movie-going in favor of staying home. The proof? Interpret asked 1,000 people, in… Read more »
2008 box offices slips ahead of 2007
The record 2007 box office that industry analysts warned could not be beaten considering the lack of sequels and franchises this year fell behind 2008 box office year-to-date this past weekend. Through Monday, 2008 box office stands at $4,331,304,340 – roughly $10 million ahead of 2007. More impressively, “Overall, ticket sales continued to outperform last… Read more »
In-theater advertising tops $500 million
In-theater advertising topped $500 million in 2007 – an 18.5% increase in revenue. According to Variety, New figures just released by the Cinema Advertising Council, a trade org repping 82% of U.S. screens, show a hefty 18.5% gain in revenue to just shy of $540 million in 2007, up from $455.7 million a year earlier…. Read more »